Guest Lecturers

 Barbara Holloway 

Hearing from Barbara was a really helpful way to see how pains can be so predominant in all event spaces and real problems that certain spaces face when trying to organise events. She enhances the way we think about people and how targeted an event is towards its consumers. Small business also play a huge role in attracting people to the area and vice versa, small businesses can also reap the benefit from events if they agree to be a part of it or for it to go ahead. This can help to create new revenue as well as broaden their customer base. Event canvas methodology is an important step when planning any event. This is going off your audience and thinking about their expectations and how they are going to leave the event. Not only can this set you up for a successful event but can also help with the thought process when it comes to planning and tailoring your experiences and visual stimulus to your audience. An example of this could be a festival, a common expectation is for their to be loud music that you can dance or sing to without this it could have huge impact on your event and you audience probably would not enjoy themselves because it did not meet their expectations. 

Dr Miles Gregory 

AI storytelling is becoming a huge part of todays world and hearing Dr Miles Gregorys take on how exactly this can be used in todays world to help take your work to the next level was really interesting. Something that stood out for me was how hyper cinema is really just "hyper personalised storytelling" meaning you can tailor your story to each individual. Hyper personalised AI is something most of us use everyday without even knowing it, almost every social media platform and streaming service now is able to tailor your streaming experience to your taste and can change depending on your watch or viewing algorithm. He was also able to show how ChatGPT doesn't have to be a bad thing and rather than using it is a way to 'cheat' we can utilise this technology to add our learning or help us develop our ideas that maybe we did not see before. 

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